Post by warner123 on Feb 27, 2024 13:48:57 GMT 5.5
Programmatic advertising is a form of computerized advertising, which applies to the online advertising sector , i.e. advertising on the web. In short, it is a technological platform that connects buyers ( advertisers or advertising agencies) with resellers ( publishers or concessionaires of advertising space). This mechanism is not limited to connecting supply and demand, but also allows the exchange to be optimized and the efficiency of advertising campaigns to be increased. What makes this result possible? The availability of very detailed data on user behavior.
Thanks to the profiling cookies and tracking pixels installed on the Uruguay Mobile Number List target sites, the platform is able to offer a very well-defined audience (target) in terms of characteristics and behaviors. Advertisers and advertising agencies are responsible for describing the target they want to reach with their advertising campaign , in terms of demographic and behavioral characteristics. The platform is responsible for finding the correspondence between the buyer's target and the advertising spaces offered by the sellers, thus optimizing the match between supply and demand. The allocation of spaces usually takes place with a real time bidding system , i.e. auctions in real time.
This system adopts a cost calculation based on impressions, i.e. the number of times an advert appears on the monitor or display of users while they are browsing the pages of a site. supply and demand in programmatic advertising How does programmatic advertising work? Programmatic advertising , through dedicated software, allows buyers to enter an insertion order that includes these elements: date of insertion; number of insertions in the indicated period; format and size of the advertisement; positioning of the advert on the page (header, side area, bottom area, or overlay). For all intents and purposes, an insertion order is a purchase order that can be processed by the platform and executed.
Thanks to the profiling cookies and tracking pixels installed on the Uruguay Mobile Number List target sites, the platform is able to offer a very well-defined audience (target) in terms of characteristics and behaviors. Advertisers and advertising agencies are responsible for describing the target they want to reach with their advertising campaign , in terms of demographic and behavioral characteristics. The platform is responsible for finding the correspondence between the buyer's target and the advertising spaces offered by the sellers, thus optimizing the match between supply and demand. The allocation of spaces usually takes place with a real time bidding system , i.e. auctions in real time.
This system adopts a cost calculation based on impressions, i.e. the number of times an advert appears on the monitor or display of users while they are browsing the pages of a site. supply and demand in programmatic advertising How does programmatic advertising work? Programmatic advertising , through dedicated software, allows buyers to enter an insertion order that includes these elements: date of insertion; number of insertions in the indicated period; format and size of the advertisement; positioning of the advert on the page (header, side area, bottom area, or overlay). For all intents and purposes, an insertion order is a purchase order that can be processed by the platform and executed.