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Post by account_disabled on Jan 12, 2018 18:20:25 GMT 5.5
Hello, A product that you offer at a location close to and convenient for the customer is more valuable than one that the customer has to take time and spend money to purchase and ship to the customer. This aspect of value is often referred to as the "place" utility. When your market is very sensitive to price and places a low value on convenience, it may be an effective strategy to offer the product at a low price directly from the factory. If your potential customers place a high value on convenience, you have to establish an easily-accessible retail location. What role the place utility plays in your marketing depends on your market.Is this right information about Utility Management Marketing Examples? I didn't get the right solution. please help. Any help will be appreciated. Thank you.
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