Post by account_disabled on Dec 20, 2023 13:16:55 GMT 5.5
The digital marketing sector has been one of the most affected by the pandemic, since 80% of marketers in Spain affirm that, in 2020, their business has suffered losses in income compared to 2019. This is what the report reveals. on the state of online advertising carried out by the advertising technology company Criteo to a total of 1,000 managers from markets around the world. This scenario is not only found in Spain, but if we go abroad, 61% of marketers worldwide reported a decrease in income compared to the previous yearGoogle and Amazon for digital marketing campaigns, as well as not contributing to the spread of false information or hateful content.
The best-off countries have been Germany, which has registered only an 8% decrease in income, and the United Kingdom, with 10%, compared to 25% in Spain, 22% in the Phone Number List United States and 21% in France . However, the coronavirus has caused an increase in online sales and a rapid digital transformation that, to some extent, has helped mitigate the decline in revenue. In fact, 2 out of every 5 marketing professionals in Spain say that COVID-19 has caused the rise of digital purchases. For example, in the retail sector, ecommerce sales increased by 14% globally in December 2020. This, in turn.
According to 65% of those responsible for this area, the percentage of spending on digital marketing in their company has increased after the pandemic. The changes and trends have been reflected in the reallocation of marketing expenses , a reality confirmed by 49% of the professionals surveyed. What's more, 45% say they plan to spend more on advertising on websites and apps, while 2 in 5 marketers expect to increase their investment in omnichannel strategies. However, one of the weak points for 65% of marketing professionals is the dependence on Facebook.
The best-off countries have been Germany, which has registered only an 8% decrease in income, and the United Kingdom, with 10%, compared to 25% in Spain, 22% in the Phone Number List United States and 21% in France . However, the coronavirus has caused an increase in online sales and a rapid digital transformation that, to some extent, has helped mitigate the decline in revenue. In fact, 2 out of every 5 marketing professionals in Spain say that COVID-19 has caused the rise of digital purchases. For example, in the retail sector, ecommerce sales increased by 14% globally in December 2020. This, in turn.
According to 65% of those responsible for this area, the percentage of spending on digital marketing in their company has increased after the pandemic. The changes and trends have been reflected in the reallocation of marketing expenses , a reality confirmed by 49% of the professionals surveyed. What's more, 45% say they plan to spend more on advertising on websites and apps, while 2 in 5 marketers expect to increase their investment in omnichannel strategies. However, one of the weak points for 65% of marketing professionals is the dependence on Facebook.